Lotus Cup is the World’s premier Lotus race Championship, which was organized by Group Lotus. It was a request of one of the customer and interest of the dealer, which led to set up professional motor sport. At that time many competitors were attracted from all over the world. The first championship started in 2011, where it had eight rounds with forty starters. Now Lotus Cup is developed into one of the most successful race competitions in the world, including the capacity grids of Exige, Evora, 3-Eleven and Elise super race cars. Besides the Lotus Cup participants have an opportunity to taste their power in another international competition, known as Elise Trophy. First, the popularity was gained in Europe and Japan, and then it has considerably spread and expanded United Kingdom, the United States and Eastern Europe. All drivers participate, following one set of rules, special format and general regulations. And that goes for Lotus Cup Japan, Lotus Cup UK, Lotus Cup Europe, Lotus Cup USA, Eastern Europe and Italy.

In 2013 Lotus Cup Europe was approved by FIA (Fédération Internationale de l’Automobile), becoming an International Series. In addition, after getting the same status as prestigious series such as GP2 and DTM, it was held as a championship for the first time. The format of the Cup includes an hour duration of races and mandatory pitstop, which allows refueling and changing of driver. The championship has its own TV Program, shown on Motors TV and broadcasting throughout European countries. Each international Championship covers social media, including thousands of fans and spectacles.